Project Overview
B-side is a collaborative platform developed by Saint-Gobain's for their brand Point.P.
The primary objective of B-side is to centralize tools, applications, and information for the employees across all outlets of the Point P brand.
The platform serves multiple functions:
Top-Down Communication: From Saint-Gobain headquarters to Point P branches, including live broadcasts, video presentations, press releases, and an intranet.
Learning Platform: Employee training on new management tools through tutorials and webinars.
Bottom-Up Communication: Enabling collaboration among different retail locations to share local information through forums and sharing best practices.
The primary objective of B-side is to centralize tools, applications, and information for the employees across all outlets of the Point P brand.
The platform serves multiple functions:
Top-Down Communication: From Saint-Gobain headquarters to Point P branches, including live broadcasts, video presentations, press releases, and an intranet.
Learning Platform: Employee training on new management tools through tutorials and webinars.
Bottom-Up Communication: Enabling collaboration among different retail locations to share local information through forums and sharing best practices.
What Is POINT.P & Saint-Gobain?
POINT.P operates under Saint-Gobain Distribution Bâtiment France, formerly known as Groupe Point.P. As a subsidiary of Saint-Gobain Group, it is a leading company in the distribution of construction materials, primarily serving professionals. The brand boasts over 1,000 sales points and 11,500 collaborators in France, making it the foremost multi-channel distribution network in the French market.
Pain Points
The primary challenges addressed by the B-side platform include:
Fragmented communication channels within the organization.
Inconsistent access to training and development resources for new and existing tools.
Limited interaction and knowledge sharing among employees across different locations.
Fragmented communication channels within the organization.
Inconsistent access to training and development resources for new and existing tools.
Limited interaction and knowledge sharing among employees across different locations.
Design Process
I led the design process for the B-side platform at Point P, a strategic initiative to enhance internal communications and operational efficiency through a well-integrated digital solution.
The project demanded a collaborative and iterative approach, involving various stakeholders to ensure the platform not not only aligned with the needs of the SAINT-GOBAIN company, but also effectively met the needs of end-users located in Point P distribution outlets.
The project demanded a collaborative and iterative approach, involving various stakeholders to ensure the platform not not only aligned with the needs of the SAINT-GOBAIN company, but also effectively met the needs of end-users located in Point P distribution outlets.
Research and Analysis:
Conducted workshops and interviews to gather stakeholder needs.
Centralized and analyzed data using projects board on Miro.
Conducted workshops and interviews to gather stakeholder needs.
Centralized and analyzed data using projects board on Miro.
Defining Objectives:
Developed a customer journey through co-creation workshops.
Developed a customer journey through co-creation workshops.
Design:
Created a comprehensive design system.
Developed wireframes, mockups, and prototypes.
Conducted user testing workshops to refine the interface.
Created a comprehensive design system.
Developed wireframes, mockups, and prototypes.
Conducted user testing workshops to refine the interface.
Integration and Interaction:
Progressed through development phases with continual testing and feedback.
Progressed through development phases with continual testing and feedback.
User Testing:
Final validation included a client test panel and feedback collection before launch.
Final validation included a client test panel and feedback collection before launch.
Deployment:
The platform is being rolled out phase by phase (region by region) to gather initial feedback before full roll-out.
The platform is being rolled out phase by phase (region by region) to gather initial feedback before full roll-out.
Conclusion
The B-side platform has significantly strengthened communication, coordination and information reliability within Saint-gobain and Point P.
Post-launch, innovative features such as a blog, e-learning modules and an intranet document space have improved workflow and boosted engagement.
The platform now plays an essential role in the daily lives of Point P shop employees.
