Project Overview
In this project, I had the opportunity to design a newsletter for Peugeot, aiming to strengthen the relationship between the brand and its customers all over Europe.
As a UX/UI Designer, my role was to create a template that the marketing team gonna use for their periodic communication, with the aim of being engaging, informative, and aesthetically aligned with the brand’s universe.
As a UX/UI Designer, my role was to create a template that the marketing team gonna use for their periodic communication, with the aim of being engaging, informative, and aesthetically aligned with the brand’s universe.
What Is Peugeot?
Peugeot is one of the global leaders in the automotive industry, renowned for its elegant, innovative, and high-performance vehicles. The brand has a rich history and a strong visual identity.
Pain Points
Before my involvement, Peugeot faced challenges in effectively communicating with its European customer base. The brand struggled with inconsistent messaging across different countries due to varying national marketing strategies.
Peugeot has a main maketing team and marketing teams in all the countries in Europe.
The main team give input to the national teams but, some speficity from the country influent often of the communication. That’s why through “We are Lions, the magazine”, they wanted to give the same message to the entire community of europeans Peugeot customers.
Peugeot has a main maketing team and marketing teams in all the countries in Europe.
The main team give input to the national teams but, some speficity from the country influent often of the communication. That’s why through “We are Lions, the magazine”, they wanted to give the same message to the entire community of europeans Peugeot customers.
Design Process
I work with several stakeholders in a Agile process, by regularly sharing researchs findinds, refine objectives and adjust sprint goals, to create an engaging newsletter with Peugeot’s brand identity.
Research and Analysis:
I began by studying Peugeot’s visual identity, values, history, and target audience.
Analyzed existing newsletters from the brand and competitors to understand best practices.
Interview the journalists that gonna write the article to have an overview on the type orf article they gonna promotes.
Co-design Sessions with the journalists to ensure the solution meets their needs and expectations.
I began by studying Peugeot’s visual identity, values, history, and target audience.
Analyzed existing newsletters from the brand and competitors to understand best practices.
Interview the journalists that gonna write the article to have an overview on the type orf article they gonna promotes.
Co-design Sessions with the journalists to ensure the solution meets their needs and expectations.
Defining Objectives:
The newsletter aimed to strengthen the relationship between the brand and its customers.
The newsletter needed to be a visual extension of Peugeot’s universe.
It needed to highlight the latest news, technological innovations, and Peugeot related events.
The newsletter aimed to strengthen the relationship between the brand and its customers.
The newsletter needed to be a visual extension of Peugeot’s universe.
It needed to highlight the latest news, technological innovations, and Peugeot related events.
Design:
Created wireframes to structure the newsletter content based on the prioritized objectives.
With collaboration of the DA, we selected a color palette consistent with Peugeot’s brand guidelines and curated images and visuals that reflected the brand’s aesthetics.
Created wireframes to structure the newsletter content based on the prioritized objectives.
With collaboration of the DA, we selected a color palette consistent with Peugeot’s brand guidelines and curated images and visuals that reflected the brand’s aesthetics.
Integration and Iteration:
Design interactive prototypes with Adobe XD
Propose several options depending the numbers of articles in the newsletter (while I interviewed the journalist, they alert me about the number of articles that’s is not stable, can change, and they want to have a flexible template that can adapte to the content but not affect the aesthetic of the design)
Optimized call-to-action buttons for a seamless user experience.
Design interactive prototypes with Adobe XD
Propose several options depending the numbers of articles in the newsletter (while I interviewed the journalist, they alert me about the number of articles that’s is not stable, can change, and they want to have a flexible template that can adapte to the content but not affect the aesthetic of the design)
Optimized call-to-action buttons for a seamless user experience.
User Testing:
With the collaboration of the developer, conducted A/B testing to gather feedback on readability, navigation, and visual impact on different navigator.
Quickly iterate on the design based on user feedback and test results.
Ensured compatibility across various email clients (Outlook, apple mail, safari…).
With the collaboration of the developer, conducted A/B testing to gather feedback on readability, navigation, and visual impact on different navigator.
Quickly iterate on the design based on user feedback and test results.
Ensured compatibility across various email clients (Outlook, apple mail, safari…).
Deployment:
Deploy the newsletter design in phases : starting with Peugeot France to gather early feedback before a full rollout.
Deploy the newsletter design in phases : starting with Peugeot France to gather early feedback before a full rollout.
Conclusion
The implementation of the new newsletter significantly enhanced Peugeot's relationship with its customers across Europe.
The design succeeded in boosting engagement, as evidenced by a 30% increase in open rates and a 25% rise in click-through rates, thereby reinforcing Peugeot's brand image and loyalty among its European customer base.
