Project Overview
The B2B Electric Place platform has been developed by Stellantis to support the company’s B2B customers in their shift towards electrified mobility.
I had the opportunity to lead as a UX/UI Designer this digital platform initially launched in France. It provides crucial information on electric vehicles (EVs), including regulations, taxation, economic incentives, technologies, charging procedures, and usage tips, specifically tailored for fleet managers and drivers of electrified vehicles.
The goal of B2B Electric Place is to demystify the complexities of e-mobility and to facilitate a smooth transition for companies by offering step-by-step guidance before, during, and after the purchase of EVs.
The B2B Electric Place platform has been developed by Stellantis to support the company’s B2B customers in their shift towards electrified mobility.
I had the opportunity to lead as a UX/UI Designer this digital platform initially launched in France. It provides crucial information on electric vehicles (EVs), including regulations, taxation, economic incentives, technologies, charging procedures, and usage tips, specifically tailored for fleet managers and drivers of electrified vehicles.
The goal of B2B Electric Place is to demystify the complexities of e-mobility and to facilitate a smooth transition for companies by offering step-by-step guidance before, during, and after the purchase of EVs.
What Is Stellantis & Dare Forward 2030 ?
Stellantis N.V. is a global automaker formed in 2021 by the merger of Fiat Chrysler Automobiles and PSA Group.
It includes well-known brands like Jeep, Peugeot, Fiat, and Alfa Romeo.
Stellantis aims to adapt to the rapidly evolving automotive industry with its "Dare Forward 2030" strategic plan, which emphasizes a commitment to becoming a leader in electrification. The plan targets achieving 100% of sales from electric vehicles (EVs) in Europe by 2030, showcasing the company's dedication to sustainable mobility and technological innovation.
Pain Points
Here is a non-exhaustive list of the challenges facing the Electric Place B2B platform:
Companies struggled to find comprehensive and accessible information about EVs.
The technical complexities associated with EV technologies were not well understood.
Fleet managers and financial decision-makers were uncertain about the costs and return on investment (ROI) related to transitioning to EVs.
Businesses needed regular updates and expert insights into legislative changes impacting vehicle use and benefits.
Design Process
The various stages of my design process address the initial problems, but also lay the foundations for the continued improvement and extension of Electric Place's B2B platform so that it remains a valuable resource as industry conditions evolve.
Research and Analysis:
Market and User Research: Conducted extensive research to understand the specific needs and challenges faced by companies transitioning to electric vehicles (analyzing market data, existing user behavior, and competitive landscape).
Stakeholder Interviews: Engaged with fleet managers, drivers, and corporate decision-makers to gather insights on their experiences, expectations, and frustrations with existing EV information resources.
Regulatory and Technological Review: Reviewed current regulations, technological advancements, and eco-incentives to ensure the platform's content was accurate and comprehensive.
Market and User Research: Conducted extensive research to understand the specific needs and challenges faced by companies transitioning to electric vehicles (analyzing market data, existing user behavior, and competitive landscape).
Stakeholder Interviews: Engaged with fleet managers, drivers, and corporate decision-makers to gather insights on their experiences, expectations, and frustrations with existing EV information resources.
Regulatory and Technological Review: Reviewed current regulations, technological advancements, and eco-incentives to ensure the platform's content was accurate and comprehensive.
Defining Objectives:
Clear Information Pathways: Established objectives to create a centralized hub where all necessary information about EVs is accessible, helping to eliminate confusion and hesitancy among users.
Support and Guidance: Aimed to provide step-by-step guidance for businesses at various stages of their EV adoption process, from consideration through to post-purchase.
User Empowerment: Focused on empowering users with tools for cost analysis and compliance, supporting informed decision-making..
Clear Information Pathways: Established objectives to create a centralized hub where all necessary information about EVs is accessible, helping to eliminate confusion and hesitancy among users.
Support and Guidance: Aimed to provide step-by-step guidance for businesses at various stages of their EV adoption process, from consideration through to post-purchase.
User Empowerment: Focused on empowering users with tools for cost analysis and compliance, supporting informed decision-making..
Design:
User-Centric Interface: Designed an intuitive and user-friendly interface that accommodates various user roles, including fleet managers and drivers.
Information Architecture: Developed a logical structure for information presentation, ensuring users can easily navigate through regulations, tax incentives, and operational advice.
Visual and Interactive Design: Created engaging visuals and interactive elements that simplify complex information, making it easier for users to digest and apply.
User-Centric Interface: Designed an intuitive and user-friendly interface that accommodates various user roles, including fleet managers and drivers.
Information Architecture: Developed a logical structure for information presentation, ensuring users can easily navigate through regulations, tax incentives, and operational advice.
Visual and Interactive Design: Created engaging visuals and interactive elements that simplify complex information, making it easier for users to digest and apply.
Integration and Interaction:Worked closely with developers to ensure the platform's technical feasibility, focusing on responsive design for accessibility on multiple devices.
Collaborative Features: Included collaborative tools for team communication and decision-making, facilitating smoother transition processes within companies.
Collaborative Features: Included collaborative tools for team communication and decision-making, facilitating smoother transition processes within companies.
User Testing:Iterative Testing: Conducted multiple rounds of user testing to gather feedback on usability, comprehension, and overall user satisfaction.
Adjustments Based on Feedback: Implemented changes based on user feedback to refine the interface and functionalities, ensuring they meet the actual needs of the users.
Adjustments Based on Feedback: Implemented changes based on user feedback to refine the interface and functionalities, ensuring they meet the actual needs of the users.
Deployment:Staged Rollout: Initiated a phased rollout starting in France, monitoring performance and gathering data to ensure stability before expanding to other European countries.
Training and Support: Provided comprehensive training sessions for Stellantis sales representatives and developed a detailed FAQ and support system to aid users post-launch.
Training and Support: Provided comprehensive training sessions for Stellantis sales representatives and developed a detailed FAQ and support system to aid users post-launch.
Conclusion
The launch of B2B Electric Place, significantly eased the transition for companies moving towards electrified vehicles by providing a centralized, easy-to-navigate source of crucial information.
Initial feedback from users indicated a substantial increase in understanding and confidence among Stellantis’ B2B clients regarding the adoption of electric vehicles. Sales representatives reported a smoother communication process with potential clients, enhanced by the comprehensive resources available on the B2B Electric place platform.
The platform is supporting Stellantis' strategic goal to achieve 100% Battery Electric Vehicle (BEV) sales in Europe by 2030, with significant adoption rates expected following the rollout.
Initial feedback from users indicated a substantial increase in understanding and confidence among Stellantis’ B2B clients regarding the adoption of electric vehicles. Sales representatives reported a smoother communication process with potential clients, enhanced by the comprehensive resources available on the B2B Electric place platform.
The platform is supporting Stellantis' strategic goal to achieve 100% Battery Electric Vehicle (BEV) sales in Europe by 2030, with significant adoption rates expected following the rollout.
